The video showcases Droog Design Studio Amsterdam, highlighting its unique furniture pieces, outdoor garden, cafe, clothing rack, and ceiling decorations. It emphasizes the studio's role as a creative... More about Hotel Droog →
Video Transcript
What is Droog? At its core, it's a force for creative expression. And that's what you'll find at its studio in central Amsterdam. As you enter, the first thing you see is a museum of sorts for its original concept, Droogdesign. It launched in 1993 with a singular goal, to make a statement about Dutch design at Milan Design Week. Continue past the retrospective and find a relaxing outdoor garden, a single-room hotel, a second-floor cafe, a library and various exhibition spaces. Droog regularly hosts pop-ups and events that sometimes create lines to get in. In the end, what is Droog really? The word means dry in Dutch, but in Amsterdam, it represents a place to inspire, create and showcase. Explore the creative roots of Amsterdam and yourself with our Amsterdam guidebook, available now at lostin.com or via the link in our bio.